Indi-go-go creates unique denim apparel that is inspired by retro styles and Japanese textile art. Fueled by immersion in music, designer Jenny Goings, Clinton, New Jersey, upcycles pre-loved denim into distinctive items by combining, layering, and hand-stitching denim pieces with different textures and patterns she creates with bleach, dye and paint.

Indi-go-go designs have been described as "free-spirited" with "vintage vibes" and "fearless color play that make you want to smile, strut, and rock out."